FF is in his late twenties and believes in the need for people to be informed and educated about personal finance so that they can make better financial decisions.

He writes to keep himself updated with the latest developments as well as to inform, educate and entertain the public. He hopes that through his writings on personal finance, people will be able to learn from his experiences and mistakes. Blogging serves as a platform for him to express his thoughts as well as to engage the online community to share their experiences with one another.